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Please take a look at @EstherSchindler answer to this question.

Is there any reason why she should not post the URL to her eBook? I for one would like to read it, if she is agreeable, and I think that it would help others. I can see no harm in doing so ...

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Here are some relevant links:

From the accepted answer to "How can I link to an external resource in a community-friendly way?"

  • you paraphrase the content of the linked item (possibly omitting details or examples)
  • you identify the author (yourself, MSDN, etc)
  • someone could benefit from the answer without reading the linked item at all
  • you include information to let the reader decide if clicking the link is worthwhile

The FAQ on What makes something spam and when should I flag it?

A post should be marked as spam only if it advertises a product, service, or similar and is unsolicited or lacks disclosure.

And, since Esther discloses her affiliation, I just quote the part about Unsolicited:

  • Unsolicited means that mentioning the product serves no purpose other than promotion. For example, if an answer mentions a software that may solve the asker’s problem or a question about web programming references a website as an example, this is not unsolicited (it may still be spam if there is an undisclosed affiliation).

In addition, here is a relevant answer from TWP Meta itself.

If the answer meets these requirements after the link was included, it would be okay.

  • Well, it looks fine to me, but I am biased because I would like to see it :-) What do you think? – Mawg Jan 10 at 22:12
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    As mod elsewhere, I think the author has done the right thing, the answer already stands on its own without the link, and it would be enhanced with the link. I would not class this as spam – Rory Alsop Jan 11 at 9:18
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    @Mawg I didn't include my own opinion, because I'm just a low-rep user and it doesn't matter much (especially considering how many users TWP has). Did you already try googling "esther schindler o'reilly"? – Anne Daunted Jan 11 at 14:26

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